The concept of love for most young people has become superficial. For the young, love is equated to being kind toward other people, considered a response to a feeling of attraction, or is manifested through sexual intercourse. This study examines the cognitive, affective, and behavioral factors that contribute to the love attitudes of college students particularly from De La Salle University Manila. Using a standardized love attitude scade applied to student survey, the results have shown that there are common constructs on the love attitudes of the students and that the young understanding love within the context of love of God and neighbor. Also, the study puts forward the need to design youth ministry programs, as well as instruction, that would provide opportunities for the young to manifest love through good works and charity.